Read “Excellent Strategic Management Showcased: Priceline.com Inc.” on page 90 of your course textbook. As you read, pay close attention to Priceline’s strategy, and write a case study describing the following points: ? What are Priceline’s internal strengths and weaknesses? ? Who are Priceline’s competitors? ? Do you see Priceline’s strategy as effective or ineffective? Why? Your case study must be at least one page in length, not including a title and reference page. Outside sources are not a requirement for this case study, but if you choose to use them, they must be cited and referenced according to APA standards.
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