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Imagine yourself as an entrepreneur. Choose an industry in which you would like to compete with the product you select. If you were conducting your SWOT (strengths, weaknesses, opportunities, threats) analysis, what opportunities do you believe are available within the target market segments you chose? Why are these opportunities available? What strategies would you develop to counter larger, more established companies’ competition? Explain your rationale.

Word count should be 250-300 words

Textbook: Aaker, D. A., & Moorman, C. (2018). Strategic market management (11th ed.). Hoboken, NJ: Wiley.

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