Create a 3 page essay paper that discusses Information Handling.
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The use of different scales help one to give a clearer view on what is required as far a data collection is concerned. It quantifies where the data is required to be quantified. The data collected using the above questionnaire will assist the company uses the best and effective method of advertising and also know the areas they need to improve in their products.
(Belch G and M, 2004)
Belch, G. and Belch, M. (2004): Advertising and Promotion: An Integrated Marketing Communications Perspective. McGraw-Hill/Irwin.