- Select one transportation company from the list of the World’s Largest Transportations Companies, published by Forbes.
- Explain how your chosen company’s current logistics and/or supply chain management practices supports each of the four dimensions of customer service. (The company’s website and annual report are often good starting points for your research.)
- Assess how the company can strengthen the contribution of each dimension to future gains in profitability and/or customer service with at least two of the four dimensions. Provide two to three examples of how other companies have already done so to support your assessment.
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