Read the Pillsbury Cookie Challenge case study and answering the following questions:
- What are the challenges that face Guillen and his team face? What is the team currently doing to support the RBG cookies segment?
- What are consumer insights? What types of business challenges can benefit from consumer insights?
- Based on the usage and attitude study outlined in the case study, what are the corresponding implications for what actions the team should take?
- Why did Guillen and his team conduct the in-home and discovery workshops? What did they learn from the workshops?
- What actions should Guillen and his team take?