Compose a 250 words essay on Marketing Strategy. Needs to be plagiarism free!
At Forever Beta also, the emphasis is on building a communications ecosystem for 360 degree stakeholder alignment. The company prepared a marketing campaign for Kingfisher Beer where it brought top management, executives, stakeholders and customers in synch to come up with a brand positioning such as ‘tastes better, t
ogether’.
360 degree business alignment for large organizations is possible but, may be, it needs to be handled in a different way. The communication regarding organizational objectives may be done more through mass media such as e-mails rather than one on one
