plz I need the answers as soon as possible thanks.
- Distinguish between an impulsive consumption act and unplanned shopping. Give us an example of a similarity and a difference between the two. It would also help for you to provide an example of a product that was as an impulse vs. an example of one purchase via unplanned shopping.
- Which of the 5 Retail Approaches at Encouraging Impulse Purchases (In Exhibit 11.5) do you think is the most effective to encourage consumers to make impulse buys? Why?
- Share an impulse buy that you’ve made. Why did you make it and, looking back on it, what factors do you think “encouraged” you to make the purchase?