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Assignment help 2187

I need help to answer 3 question for Pillsbury Presses Flour Power in India (from Wall Street Journal, May 5, 1999) Discussion Questions

Discussion Questions

1 – Explain how each external influence (culture, subculture, social class, reference groups, and family) impacts consumer behavior regarding the use of packaged flour in India

2 – Explain how each internal influence (perception, memory, and learning) impacts consumer behavior regarding the use of prepackaged flour in India.

3 – Are there any subcultures in India that might be more receptive to Pillsbury’s product? Select a

subculture, give an example, and briefly explain. 

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