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Question:Marketing Research and Environmental Paper- Amazon Kindle E-reader (10 pgs)

Our primary topics of study for this week include understanding environmental conditions and marketing research.

  1. For Part #1 (3 pgs) of this week’s paper explain how marketers of your selected product could perform external environmental market analyses as well as internal and external market scanning to make marketing decisions based on critical customer-based information necessary to successfully market their product. First, perform a PESTLE analysis.  


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