A. Worse b. Equal c. Better d. Unaffected Answer: Better 17. ______ is communication by a marketer that informs persuades and reminds potential buyers about a product or service to influence opinions a. Sales Pitch b. Marketing c. Promotion d. Advertising Answer: Promotion 18. What is the controllable set of activities a firm uses to respond to the wants of its target market? Answer: The marketing mix 19. What elements are included in price? Answer: All things the buyer gives up in exchange for a product: time, money, energy 20. What are the four stages in the supply chain?