1. You just started working as a project manager (PM) in an advertising company. The company needs to execute one major project in the next financial year. Four projects have been identified but only one can be executed due to financial constraints. Even though project A has no strategic fit with the organization’s mission, the president wants the project team to pick the project as he has experience working on similar projects. The lead PM thinks the company must execute the project with the highest positive net present value. As a project manager, list at least 5 questions used in practice to select a project and develop a project screening matrix based on criteria that can be identified from the selected questions.