“Global Brand Strategies and Pricing” Please respond to the following:
- Watch the video titled “How Can Corporate Brands Be Globally Relevant While Locally Applicable?” (4 min 32 s) located below. You may also view the video at http://youtu.be/6wDqOA1KIX0. Using the information from this video and any other resources from this course, speculate on how the criteria for developing a global brand strategy differ from that for a domestic marketing strategy. Provide support for your response.
- Describe how a global pricing strategy differs from a domestic price model. Next, predict what consequences may occur from setting your pricing too high or too low in the global marketplace. Justify your response.