How important are non-U.S. sales to GM? What implications does this have for GM’s global and business strategy? Think about the integration-response framework to inform global strategy and different strategic positions to inform business strategy.
Question 3.
In 2014, GM held almost 15 percent market share in China, while Ford held only 3 percent. Why was GM so successful in China, while some of its rivals, including Ford, struggle to gain a stronger position in the world’s largest automobile market?
Question 4.
What are the challenges GM is currently facing in the Chinese automobile market? How should GM’s CEO address them? Be specific.
1 Running Head: GENERAL MOTORS INTERNATIONAL STRATEGY General Motors international strategyNameInstitution affiliationDate 2 GENERAL MOTORS INTERNATIONAL STRATEGY General Motors international…
