How important are non-U.S. sales to GM? What implications does this have for GM’s global and business strategy? Think about the integration-response framework to inform global strategy and different strategic positions to inform business strategy.
In 2014, GM held almost 15 percent market share in China, while Ford held only 3 percent. Why was GM so successful in China, while some of its rivals, including Ford, struggle to gain a stronger position in the world’s largest automobile market?
What are the challenges GM is currently facing in the Chinese automobile market? How should GM’s CEO address them? Be specific.
1 Running Head: GENERAL MOTORS INTERNATIONAL STRATEGY General Motors international strategyNameInstitution affiliationDate 2 GENERAL MOTORS INTERNATIONAL STRATEGY General Motors international…