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Assignment 2: Evaluating the Marketing Mix

Scenario:

Congratulations. You have just been named marketing manager of a major new startup company, Home Essentials Inc. Your job will be to perform the daily tasks of a marketing manager.

The first day on the job you receive this problem. They know they have a problem but they are not sure what it is. They know it must be fixed very soon or they will be out of business. Write a 3ā€“4 page memo to the CEO of Home Essentials, Inc. detailing what you think the problem has been and what you think contributes to the problem and recommend a solution addressing the 4 Pā€™s in your response. Your solution can have multiple steps or considerations.

See Rubric below for Assignment details. When you are ready, submit your paper in APA format and citation style to the Unit 7 Assignment 2 Dropbox.

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