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1 Define the main elements of an e-business strategy. What choices do executives have for the scope and timeframe of implementing an e-business strategy?
2. How can electronic commerce be used to support restructuring of the supply chain? Using industry examples, identify three benefits of using e-commerce to streamline the supply chain.
3. What are the management issues in managing data and applications integration in CRM (Customer Relationship Management)? Recommend a CRM data and application architecture for a B2C company that provides integration with related legacy (pre-existing) systems.
4. Summarize how the activities involved with implementation and maintenance relate to analysis and design of an e-business system. Develop a plan for measuring the effectiveness of an e-commerce site.
