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Assignment help 4866

Global Process Management, a fictional global supplier

of measurement, analytical, and monitoring

instruments and services based in Fredericton, NB,

had a new data warehouse designed for analyzing

customer activity to improve service and marketing.

However, the data warehouse was full of inaccurate

and redundant data. The data in the warehouse came

from numerous transaction processing systems in

Europe, Asia, and other locations around the world.

The team that designed the warehouse had assumed

that sales groups in all these areas would enter customer

names and addresses the same way. In fact,

companies in different countries were using multiple

ways of entering quote, billing, shipping, and other

data. Assess the potential business impact of these

data quality problems. What decisions have to be

made and steps taken to reach a solution?


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