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Assignment help 5002

Hi, need to submit a 250 words essay on the topic Juck deniels beer.

Jack Daniels Beer is enjoying a good growth rate because of its ever-increasing customer acceptability level. It is a subsidiary of Brown-Forman Company, which started its business in 1875. The brand is enjoying a good amount of market share because of its demand all over the world. The brand has owned a stable position in the market even in presence of strong competitors, such as, Johnnie Walker and Black & White.

The company uses a well-planned marketing strategy and strategic plans as the resources to promote its products in different parts of the world. Some other key resources include people, latest information technologies, and efficient production plants.

To concept test the new product, the company should introduce the product in local markets. The company should use highly targeted and customized approach to test the acceptability ratio of the new

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