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Levendary Café – The China challenge

1        What should Mia Foster do about Louis Chen? 

2        What does it take to succeed in the restaurant franchising business?

3        What implications does this have for the way Levendary should manage its international operations?

4        What do you think of Mia foster’s “stages theory” of country management responsibilities: go-getter, local baron, and professional manager?

5        What implications that these developmental stages have for the task of headquarter management and its relationship with overseas subsidiaries?

6        From your analysis, what recommendations would you make to Mia Foster on the issues she raises at the end of the case?

Other considerations:

Differentiated phases of development of fast food – local subsidiaries local freedom

Headquarters control – balance that allows subsidiaries to be flexible

Maintaining balance – two way process


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