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Apa Format, No Grammer errors, No Plagiarism 

Unit 1 – Discussion Board 2 

Unit:   Marketing Management Fundamentals

Due Date:   Tue,11/20/18

Deliverable Length:   2 Parts: See below.

Product Marketing

Select a company from this Web site: http://top-10-list.org/2010/09/19/top-ten-automakers-2010/. Choose 1 product from this company that you plan to market throughout this session.

Primary Task Response: Write 400–500 words that respond to the following questions with your thoughts, ideas, and comments.  Be substantive and clear, and use examples to reinforce your ideas.

**Briefly describe and discuss your selected product with your colleagues. Think about how the product that you selected uses the marketing mix of the 4 Ps of marketing—product, price, place, and promotion—to differentiate or stand out among its competitors in the marketplace.

**Discuss the following points:

  • 1)What 1 or 2 marketing P (product, price, place, promotion) differentiators do you see based on your product versus its competitors in its industry?
  • 2)Suggest 1 way to improve on making this product stand out among its competitors.

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