Your new marketing director has hired a firm to increase your internet presence. Over the past 6 months, you noticed that the likes on your Facebook page have increased by 1000 per month and your positive customer reviews have tripled. This has been quite a discussion around the company. Through the grapevine you have learned that the outside marketing firm guaranteed these numbers by hiring professional online reviewers located in developing countries. For an added fee, which the marketing director approved, the marketing firm also ensured your main competitor would receive an increase in their negative reviews.